I create marketing that moves people and the numbers.
Blending editorial insight with marketing strategy to build brands that people connect with and trust.
About me
I’m a marketing manager, published author, and former editor with 12+ years’ experience turning ideas into scroll-stopping content, campaigns, and creative that delivers — across social, digital, and IRL.
From Women’s Health UK to high-growth startups, from podcasts to books, I’ve led campaigns, built communities, launched products, and delivered activations that drive real growth.
Quick facts:
12+ years' experience in content and brand marketing
8+ years of managing and mentoring creative teams
Published author (I Can Run, Yellow Kite, Hodder)
Brand consultant (health & wellness focus)
Award-nominated podcaster (WELL Far, WELL Far Daily, Going for Goal)
A few numbers I’m proud of
Growth in organic traffic
Delivered 10x+ growth in organic traffic across multiple roles — driven by smarter human-led content, sharper strategy, and a deep understanding of what people actually search for.
Hearst UK’s #1 social commerce brand
Led the team behind Hearst UK’s top-performing social commerce channel — combining editorial storytelling with smart product strategy to drive both clicks and conversions.
4M+ Podcast Downloads
From WELL Far to Going for Goal, I’ve launched and hosted award-nominated podcast series that were part of listeners’ weekly routines and became a key growth strategy for partner brands.
500K+ views on live-streamed fitness content
Took Women’s Health Live digital — with 500K+ views across platforms and a new online community built in days.
Delivered large-scale brand activation
Women’s Health Live became a defining moment for the brand, bringing together 100+ health and wellness talent to create the biggest wellness festival in London. 6K+ attendees. 3 days.
3,000+ minutes with superfans
Built an IRL run club from a digital fanbase, clocking real-world connection with the Women’s Health community (before run clubs were cool!)
Dame Jessica Ennis-Hill, Women’s Health UK Digital-First Cover Shoot
Dame Jessica Ennis-Hill, Women’s Health UK Digital-First Cover Shoot
Dame Jessica Ennis-Hill, Women’s Health UK Digital-First Cover Shoot
Kayla Itsines Digital Training Plan, Women’s Health UK
Lululemon Ambassador Shoot
Lululemon Marathon Shoot, London Marathon 2017
Davina McCall, Digital Cover Shoot Content, Women’s Health UK
For The Creators, SEO Content Strategy
Partnered content, Starbucks UK
Exclusive Kalya Itsines workout for Women’s Health UK, 1.2m views
MVMNT by Sky, Brand Consultancy
What I Do
Campaigns & Brand Activations: From concept to execution, delivering integrated campaigns that drive engagement and results.
Editorial & Content Strategy: Crafting content that ranks, resonates, and converts across platforms.
Podcasts & Audio: Developing and hosting award-nominated podcasts with millions of downloads.
Social & Digital Creative: Creating platform-specific content that captures attention and fosters community.
Brand Messaging & Copy: Defining brand voices and messaging frameworks that connect and convert.
Products & IP: Launching books, apps, and community initiatives that extend brand reach and impact.
Featured Projects
Campaigns & Brand Activations
Project Body Love
Part of the leadership team behind Women’s Health UK’s most ambitious cross-platform campaign — Project Body Love, a year-long initiative tackling body image through editorial, social, audio, and influencer content. I drove the digital strategy and content production, helping shape a purpose-led campaign that resonated across platforms.
What it included:
10-part podcast series (150K downloads)
Campaign of the Year nominee
Featured by BBC Woman’s Hour, Campaign, and Evening Standard
Positioned WH UK as a leading voice on women’s mental health
Maternity leave isn't enough
A social-first campaign highlighting the unspoken realities of being pregnant at work — from lost confidence to invisible identity shifts. I led messaging, rollout, and creative across social and IRL.
What it delivered:
10K+ launch video views
Avg. watch time of 6 seconds (2x industry benchmark)
Helped position For The Creators as a culture-first brand for working mothers
#MissionMarathon
Part of the editorial-commercial team behind Mission Marathon — a partnership between Runner’s World UK and Vifit Sport supporting first-time marathoners with expert content, talent-led storytelling, email, social, and on-the-ground activations — all built around one insight: getting to the start line is the real challenge.
What it delivered
Multi-format campaign across print, digital, social and video.
Strong audience engagement and brand integration throughout
Podcasts
From concept to mic, I’ve launched and hosted award-nominated shows.
WELL Far
From mid-run interviews with Dame Kelly Holmes and Laura Whitmore to expert-led deep dives on hormones and performance, WELL Far mixed science with storytelling — racking up 3M+ downloads and redefining the running podcast.
Project Body Love
Delivering a first-of-its-kind body positivity audio course, the podcast was designed to reframe how women think and feel about their bodies – a new, intentional way for WH UK to deliver content.
Going for Goal
The podcast became a trusted wellness touchpoint for listeners, featuring guests like Clara Amfo, Alex Scott, and Dr Hazel Wallace, and regularly topping the Apple Health podcast charts.
Products & IP
I Can Run
Authored I Can Run, a running and mindset guide featuring Dame Kelly Holmes and Paula Radcliffe, published by Yellow Kite (Hodder) and featured in The Telegraph, Stylist, and Women’s Health.
Women’s Health’s First App
Lead on content strategy, workout delivery, and social marketing to drive downloads and retention of WH UK’s first fitness app.
WHRC
Launched WHRC (Women’s Health Run Club) — a social-first community spin-off born from deep engagement with running content. Turned loyal readers into active members, taking conversations off-platform and into the real world.
“It has been a pleasure working with Amy, and her performance, dedication, and enthusiasm have made a lasting impression.”
Brand Messaging & Voice
I help brands find the words that feel like them — and that work. Partners include: MVMNT for Sky Glass, For The Creators and Curate Health. From tone of voice to brand positioning, I consult on messaging frameworks that cut through, resonate with real people, and create consistency across every touchpoint.
My results?
Reduced bounce rates
1.4x improvement in CTR and 18% higher ROAS
50% increase in community comments
