Where storytelling becomes action

I Can Run

Author of I Can Run — a running and mindset guide featuring Dame Kelly Holmes and Paula Radcliffe, published by Yellow Kite (Hodder) and featured in The Telegraph, Stylist, and Women’s Health.

WH Transform

Leading content strategy, workout delivery, and social marketing to drive downloads and retention of WH UK’s first training app with Alice Liveing.

WHRC

Launched WHRC (Women’s Health Run Club) — a social-first community spin-off born from deep engagement with running content. Turned loyal readers into active members, taking conversations off-platform and into the real world.